1. Introduction

This Privacy Policy outlines how we collects, uses, stores, and protects the personal information of users you who access and use our website. By using the Site, you consent to the practices described in this Privacy Policy. We are committed to safeguarding your privacy and complying with applicable data protection laws and regulations.

2. Information We Collect

2.1 Personal Information

When you use the Site, we may collect personal information that you voluntarily provide to us, such as your name, email address, phone number, postal address, and any other information you choose to share when filling out forms, creating an account, subscribing to newsletters, or contacting us.

2.2 Non - Personal Information

We may also collect non - personal information automatically as you navigate through the Site. This may include your IP address, browser type and version, operating system, device information, pages visited, time spent on each page, and referral sources. This information is collected using cookies, web beacons, and other similar tracking technologies.

3. How We Use Your Information

3.1 Personal Information

We use your personal information for the following purposes:

• To provide and maintain the Site, including troubleshooting and technical support.

• To process your requests, such as responding to inquiries, fulfilling orders, or sending newsletters you have subscribed to.

• To personalize your experience on the Site, such as customizing content and recommendations based on your preferences.

• To communicate with you  about updates, promotions, and other information related to the Site,  provided that you have given your consent where required by law.

• To comply with legal obligations, such as responding to legal requests or preventing fraud.

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3.2 Non - Personal Information

Non - personal information is used to analyze trends, improve the Site's functionality and performance, understand user behavior, and optimize the user experience. This information may be aggregated and shared with third parties for research or marketing purposes, but it will not identify you personally.

4. How We Protect Your Information

We implement a variety of security measures to protect your personal information from unauthorized access, use, or disclosure. These measures include, but are not limited to, encryption of data in transit and at rest, secure server storage, access controls, and regular security audits. However, please note that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security of your information.

5. Sharing of Your Information

We will not sell, rent, or lease your personal information to third parties without your prior consent, except in the following circumstances:

• To trusted service providers who assist us in operating the Site, providing services to you, or processing transactions on our behalf. These service providers are bound by confidentiality agreements and are only permitted to use your information for the purposes specified by us.

• To comply with applicable laws, regulations, legal processes, or government requests.
• To protect the rights, property, or safety of DMK lighting, our users, or others.

• In the event of a merger, acquisition, sale of assets, or other business transaction, your personal information may be transferred as part of the business assets,  but we will notify you in advance and ensure that the receiving party complies with this Privacy Policy.

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6. Your Rights

You have the following rights with respect to your personal information:

• The right to access, correct, or update your personal information. You can do this by logging into your account (if applicable) or contacting us using the information provided below.

• The right to request the deletion of your personal information, subject to certain legal obligations.

• The right to object to the processing of your personal information for marketing purposes or other non - necessary purposes.

• The right to withdraw  your consent at any time, where we rely on your consent to process your information. Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.

To exercise these rights, please contact us . We will respond to your request within a reasonable time frame as required by law.

7. Cookies and Tracking Technologies

We use cookies and other tracking technologies to enhance your experience on the Site. Cookies are small text files that are stored on your device when you visit the Site. They help us remember your preferences, track your usage patterns, and improve the Site's functionality.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies, but please note that disabling cookies may affect the functionality of the Site and prevent you from accessing certain features.

8. Third - Party Links

The Site may contain links to third - party websites or services. This Privacy Policy does not apply to these third - party sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third - party sites you visit.

9. Children's Privacy

The Site is not intended for use by children under the age of 13 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete such information as soon as possible. If you believe that a child has provided us with personal information, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological developments. When we make changes, we will revise the "Last Updated" date at the top of this Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after the changes are posted constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

• Email:    info@dmklighting.com

• Address:  Room A2, 7th floor, Yongrong enterprise  center, 257 Siping Road,

Hongkou District, Shanghai

• Phone:  + 86 - (0) 21-62175782

Last Updated:  11/17/2025